LEARN HOW TO USE AUGMENTED REALITY FOR RETAIL

RETAIL REIMAGINED

2020

SUPPORTED BY CHARGED / THE RETAIL TECH PUBLICATION  

Charged Retail_Logo_3000.png

JUNE 26TH / HIGH WYCOMBE  

INTENSE XR BOOTCAMP FOR FAST MOVING RETAILERS   

CORONAVIRUS

Retail reimagined is a small private workshop at the end of June and we do not expect a need to cancel.  However, if government advice suggests otherwise, or a ticket holder decides it is not in their or other's best interest to attend, ALL TICKETS ARE FULLY REFUNDABLE.  

"Nearly half of consumers are more likely to shop at a retailer utilising virtual or augmented reality"

Study by Incisiv, sponsored by BRP and Windstream Enterprise

A SPECIAL INTERACTIVE WORKSHOP FOR RETAILERS WHO WANT TO LEARN  HOW TO USE AUGMENTED AND VIRTUAL REALITY FOR CUSTOMER ATTRACTION, ENGAGEMENT AND RETENTION

Reduce space / stock storage
Optimise store layout 
Train employees faster
Attract more people 

Reduce returns through virtual try-ons
Personalise customer experiences
Tell your brand’s story
Boost loyalty

 Payments

E-commerce

Gamification

Margins

Returns

Logistics

"YOU CAN EVEN CALL AR A NEW SALES CHANNEL, ONE THAT'S SET BETWEEN THE VIRTUAL SPACE AND THE ACTUAL WORLD," Doug Stephens  
Author of Reengineering Retail

JOIN THESE SUCCESS STORIES

GATORADE

SNAPCHAT

165M

IMPRESSIONS

L'OREAL

VIRTUAL

TRY-ON

ONE MILLION

DOWNLOADS

VIRGIN HOLIDAYS/MOVABLE INK

40% CTR

INCREASE

RETAIL

IS CHANGING

According to the British Retail Consortium, retail sales fell for the first time in 25 years last year.

 

Retailers are contending with rising costs and declining footfall, now with every one in five pounds spent online. 

What’s more, 30% of all products ordered online are now being returned, adding an estimated £60bn each year in costs for UK retailers.

The mobile is changing shopping habits.  On Cyber Monday, around 33% purchases were made on mobile alone.

Augmented and virtual reality can address each and one of these problems... 
 

"WHEN AR FEATURES ARE USED IN APP, CONSUMERS ARE 11 X MORE LIKELY TO PURCHASE SPEND 2.7 X MORE TIME IN APP" Adi Tatarko / CEO at Houzz

MORNING AGENDA

09.30 TO 13.00

JUNE 26TH 

PRIMER
A look at the latest immersive technology, from AR to VR.

RETAIL SNAPSHOT
How and where are consumers using XR to engage with brands and making purchasing choices.

 

THE EXPERIENCE ECONOMY
Using XR to offer a more layered and imaginative customer experience and showcasing a brand’s core values. 

GETTING PERSONAL

How to use XR to give customers the personal touch they demand, including designing their own products. 

INTEGRATION by LONDON DYNAMICS
How to integrate XR into existing channels, include e-commerce and WebAR omnichannel experiences.

BOOMERANG BUSTER
How to use AR to reduce returns and reduce the inconvenience and cost of returning an item, both for buyer and seller, through virtual try-on and ‘see in my space’ experiences.

DRIVING IN-STORE LOYALTY AND ENGAGEMENT USING AR by ENGINE CREATIVE 

XR generates an incredible amount of data about user behavior and patterns.  Learn how to use that data to drive loyalty and engagement. 

APPEALING TO GEN Z

Gen Z already makes up an astonishing $44 billion in annual purchasing power. Discover how to get them onboard with XR through Snapchat and Instagram. 

AFTERNOON AGENDA

13.45 TO 19.00

JUNE 26TH 

SCENEFORM EXPRESS

How to develop a webAR shopping experience with Google Sceneform.

GETTING READY FOR VISUAL SEARCH 
How to prepare for the shift in search, exploring the tools you need to get started

CONNECTED PACKAGING by ZAPPAR
How to turn all passive product, packaging, print, POS and marketing touchpoints into active digital channels for greater customer engagement.

POKEMON GO SHOPPING
A look at how location based experiences can drive people into stores, with a live AR treasure hunt demo.

SOCIAL SHOPPING
Snapchat, Instagram, YouTube Facebook are driving the success of augmented retail.  This session provides the best case studies for you to be inspired from. 

HEARABLES
The hearables market is growing, thanks to Apple and BOSE.  Augmented audio can give customers the information they need, when they need it.  In this session, you will also learn how augmented audio can be a powerful ingredient in the Retail XR mix. 

AVATAR AMBASSADORS

It is expected that avatar assistants will play a large role in the way we interact with the digital world.  This session explores the concept of avatar personal shoppers.

FUTURE GAZING
Prepare for the near future of 5G, Facebook Live Maps, AI shopping avatars and consumer priced MR glasses.

INCLUDES DEMOS, LUNCH AND REFRESHMENTS

AUGMENTED RETAIL IS MEETING CHANGING DEMANDS

Things have come a long way since Wannamaker opened the first department store in 1876.  Next came the catalog, e-commerce and now m-commerce, changing how we search for and buy products.

Today’s customers have a bewildering amount of choice - In fact, sometimes they don’t have to choose, thanks to personalised product recommendations. Customers are now looking for experiences, not just transactions, and retail stores such as Primark, are having great success tapping into the experience economy.

One of the biggest impacts on how we shop, is the ubiquity of mobile. Increasing numbers of us are not only purchasing on apps but also using visual search in-store to get product information.

Generation Z is driving this change, a generation expected to reach 2.56 billion individuals globally this year of whom 69% will visit a store based on a retailer’s social media post, according to a Bluecore survey.
 

The exciting news is that mobile technology is what is enabling the reimagination of retail - powering virtual and augmented reality experiences, offering contextual services, personalisation, brand immersion, and product try-ons.
 

ENGAGING WORKSHOPS

VRC workshops are intense but highly interactive and fun!

Led by experience, all workshops are produced in a bespoke, up-to-date way, so you can be sure you are fully prepared for an immersive future. 

You will be provided with course materials and receive complimentary consultancy should you wish to. 

 

Most recent clients...
 

"62% OF MILLENNIAL AND GEN Z SHOPPERS WOULD LIKE TO USE VISUAL SEARCH FOR FINDING AND IDENTIFYING PRODUCTS." VISENSE 

"THANKS FOR AN ABSOLUTELY AMAZING COURSE AND CHANGING MY PERCEPTION ABOUT WHAT THE FUTURE HOLDS FOR US." SHAHEER HAIDER

Jonathan Tustain
CONSULTANT 
Martin Stahel
ZAPPAR 
Michael Valdsgaard
LONDON DYNAMICS 
kaeli Burbridge
ENGINE CREATIVE